The name MWM2 stands for More Knowing of People and Markets. MWM2 was founded in 2003 by Hemmo Vriend and Govert van den Bos with the conviction that organizations can perform better by listening carefully to their customers.

MWM2 has since grown into a leading, innovative research agency in the Netherlands that was elected Market Research Agency of the Year in 2014/2015. About 80 employees now work at MWM2. Our team consists of a mix of experienced consultants, young, passionate researchers and dialogue managers. In addition, we have a team of programmers under the Crowdtech label who continuously develop the latest technology.